Karting
The first foundation: competition, driving and the instinct to keep learning.
Finland / Driver / Project 2026
HARRY
“DA RAT”
TURUNEN
Building a path into European NASCAR racing — and showing what it actually takes to get there.
CurrentRoad to Zolder
15 OctTarget date / 2026
BelgiumCircuit Zolder
OpenPartner opportunities
01 / THE JOURNEY
Document the journey.
Don’t manufacture it.
The site is designed around an evolving motorsport story rather than a static driver CV. The current mission always appears before old achievements.
Current mission
ROAD TO ZOLDER
Preparing for the next step toward the EuroNASCAR Rookie Challenge. The work, the setbacks, the progress and the moments that actually matter stay part of the story.
LocationZolder / Belgium
Target15 October 2026
StatusPreparation / Team building / Partner work
The mission
One Finnish driver. One ambitious idea.
Build a real path into international motorsport and show what that path actually looks like — without pretending the ending is already known.
Motorsport first.
Punk when you look closer.
Sim & teams
Years around racing, sim competition, technical work and team roles brought the idea back.
Back to the car
The question stopped being “what if?” and became “how far can this actually go?”
International racing
The direction is clear. The exact route is allowed to evolve with reality.
02 / VIDEOS
The story lives in motion.
YouTube carries the main narrative. Short form shows the smaller moments around it.
Latest episode / prototype
What does it actually take?
The work behind the wheel: preparation, people, problems, testing, learning and the decisions that move the project forward.
Video area / placeholder
03 / ABOUT
Harry “Da Rat” Turunen
The About page stays direct. Da Rat is not a separate character behind Harry; it is part of the same identity.
The driver
Still learning. Still pushing.
The project is not built around presenting a finished racing driver. It is built around development: understanding strengths, exposing weaknesses and seeing what happens when the attempt is taken seriously.
The Rat
Discovered, not explained.
Clever, observant, resilient, opportunistic and loyal to its own. The visual symbol can carry those ideas without turning them into a fictional mascot story.
04 / PARTNERS
Part of the story.
Not decoration.
The partner area is intentionally professional and clean. Logo hierarchy and collaboration depth are handled honestly.
Partner with the journey
Be part of the road, not just the result.
Partnership can live through content, events, technical integration, visibility and real project use. Commercial packages can be built around the actual goals of the partner.
Partnership enquiryMain partner slot
Project partner
Technical partner
Content partner
05 / MERCH
Core is clean.
Hellbilly goes deeper.
This prototype demonstrates how the integrated shop could feel. Checkout and production integrations are not connected in this test version.
Core / stocked small run
Core Tee
Clean everyday Da Rat piece.
€—
Signature / stocked small run
Flip-Up Trucker
A recognizable signature product.
€—
Made to order
Garage Hoodie
Core identity in a heavier piece.
€—
Hellbilly / special
Hellbilly
The deeper custom-culture layer.
€—
Sticker system / two official models
06 / GET IN TOUCH
Something worth talking about?
Partnerships, media, racing opportunities or general enquiries.
PartnersCommercial & project collaboration
MediaInterviews, features & filming
GeneralEverything else